Choose the story.
Agree which product, service or experience matters most. Write down the three questions customers ask about it.
Prepare the space and people.
Have the relevant products ready, tidy the areas that will appear on camera and tell participating team members what the shoot is about.
Bring the right details.
Confirm names, product information, current availability and the correct contact details. Arrange consent for anyone sharing a testimonial.
Agree who reviews the work.
Choose a clear approval contact and consolidate feedback. Check the message and factual details as carefully as the visuals.
A little example.
For a signature-dish story, prepare the ingredients, a clean working area and the person who will explain the dish. Confirm the name, availability and invitation before recording. Those small decisions help the finished story stay useful.
Three useful next steps.
- Confirm the product or service and its factual details.
- Tell participating team members what to expect.
- Choose one approval contact and consolidate feedback.