Start close to home.
A useful audience is one your business can actually serve. Location, language and local context shape the direction.
A curious Cat.
A very local point of view.
We believe the businesses around us deserve to be seen, understood and remembered by the people they can serve.
Curiosity is
our superpower.
our superpower.
The best stories
are often nearby.
A favourite café. A trusted local service. A store with someone who knows exactly what you need. These businesses are part of everyday life, but their online presence does not always show what makes them special.
Viral Cat connects that real-world character with useful digital communication. We begin with the people, place and purpose of a business, then shape the right mix of strategy, content, discovery and local campaigns.
As a chapter of Mindstory, Viral Cat carries a belief in thoughtful storytelling into the neighbourhood.
Meet the Cat familyShow what is real.
Your people, products and everyday details are a stronger starting point than a story that could belong to anyone.
Make the next step clear.
A story should help someone know what to do next, and help your team understand the conversation that follows.
Good work starts
with a good process.
Listen closely.
Your business, your customers and the neighbourhood you can serve. We begin with the details only you know.
A clear business briefFind the direction.
Agree the audience, message, channels and next customer action. Give each piece of work a reason to exist.
An agreed creative directionMake it feel like you.
Turn the direction into stories, useful content and campaigns grounded in your actual people, products and place.
Drafts ready for reviewReview, then share.
Check the message and business facts together. Confirm the final version and publishing arrangements before it goes out.
Approved content and next stepsLearn from the response.
Review available activity and the questions your team receives. Use confirmed customer feedback to shape the next round.
A practical next-action listLet’s find your local story.
Tell us a little about your business. We’ll find a useful place to start.